SEO explained

3.5 billion a day

Every day, more than 3.5 billion searches on Google worldwide occur, about 40,000 searches per second! We use search engines to find information and inspiration at home, at work, on the bus and wherever we bring our mobile phone. We quickly google the right answer in a discussion with friends as well as do research before buying with the help of search engines.

82% of smartphone users consult their phone when they are in the store and are about to make a purchase. It might be questions about which product is best or if the price is better elsewhere. 90% of smartphone users are also not sure on what brand they want to buy when they start researching the internet. Appearing online is therefore the key to success, no matter what type of services or products you offer.

Search engine optimization has several parts but simplified we often talk about 2 things: On-Page SEO and Off-page SEO.

On-Page SEO - How relevant are you?

There are a number of technical SEO practices that create the conditions for content on your site to impact its ranking positively. See it as a foundation to build your empire on, properly executed, it helps search engines and visitors understand the content of the page and assess the relevance. We often talk about (search engine) optimization but it should be called visitor optimization for what it's all about is how relevant your page is to the question, how well your content answers the question that the visitor asked and how smoothly the visitor found the answer.