These days, it’s usually a visual element (film, photo, illustration) that gets people to slow their scroll and react in the middle of the constant barrage of information and impressions our brains have to process. Why? Because visuals can awaken a lot of emotion – fast. Joy, sorrow, curiosity, anger, desire, jealousy – just to name a few. And it’s exactly that ability to quickly affect our emotions, and in turn behavior, that makes visual expression so powerful.
Conversion rate optimization (CRO) is the method of using analytics data and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business, often called key performance indicators (KPIs).