Höganäs realization was that they needed to address the customers in a way the customers recognized and start presenting solutions around customer requirements rather than around the Höganäs products. In a stepwise approach, Höganäs conducted a pre-study, developed digital strategy and prototype site, and decided that EPiServer was the preferred platform choice.
Overall and basic functionality included a site that was to be responsive and mobile friendly, as well as be able to provide personalization functions and use best-of-breed technical solutions. Additional functionality taken into consideration when planning the set-up and structure, although not implemented in the initial build, was for the site to be prepared to handle gated information, e-campaigns and marketing.
The solution to be developed was required to support a long list of specific features set up by Höganäs. Some of these used the EPiServer platform as foundation for implementation, while others were more basic system and tool integrations. The key features included:
Petra was the selected partner for the whole process including: analysis, site prototyping, development, implementation and launch. The new website is built on EPiServer 11.
The project itself is a premiere example of how we accomplish great work together with a client - with a very close co-operation, an agile approach and an open and supportive environment.