Purmo Group is the leader in sustainable indoor climate comfort solutions, specializing in heating and cooling solutions such as radiators, towel warmers, underfloor heating, convectors, valves and controls. Purmo Group started a large scale brand project in early 2019 to renew the corporate brand, to establish the first-ever global company intranet and to consolidate all commercial brands under one brand umbrella and one company identity.
Previously, the corporate website represented the old company brand, internal communications was maintained through email and various internal newsletters. All commercial brands managed their digital presence independently and without PIM (Product Information Management).
How to ensure the new web pages reflect the new Purmo Group corporate identity? How to build an engaging company intranet, accessible to all employees in all countries, in all company languages? How to improve digital efficiency and manage customer experience and product information globally? How to manage customer experience and leads across various commercial brands?
Working with heating and cooling solutions means a huge amount of technical data and product information that needs to be managed in a systematic manner globally, using rich product data on various websites. The challenge was thus how to create a digital platform that would serve different brands, be manageable globally, but still offer local independency and relevancy. From content management perspective, the challenge was how to use the data across several platforms, but still maintain different commercial brands.
The implemented solution included a holistic digital platform to meet internal communication needs, but also digital engagements with customers and lead management. Using a harmonized design and Sitecore components across different platforms made building the sites fast and cost effective. From an editor point of view, one unified platform makes content update work much easier.