In a quite traditional industry there was an opportunity to create a huge impact through a profound graphical and communicative change to reflect the new brand. “A successive evolution” became “profound revolution” and the result was a new brand book, visual guidelines as well as a new communication platform.
We put together a workgroup with specialists on brand development, communication and everything digital and let the magic of creation begin. The result the communication concept “One molecule can change everything” that permeates every deliverable from the new graphical identity, conceptual development, to internal brand site, annual report sites, brochures and events.
We have just begun so make sure to keep an eye out for Perstorp. A company of dedicated visionaries and brave ones at that.
Hard work pays off and as a testament to that Perstorp has been nominated to the 2019 Signum brand award.