If someone were to ask the question "Why should I invest in marketing and in our brand?" the short answer would be "To sell more profitably". Selling more is fairly simple, in most cases it’s just a matter of lowering the price. Selling more profitably is significantly more difficult because you must make the potential customers understand the right value of your offer.
Now that the Corona pandemic is officially over, it's time to think ahead. The key is to beat your competitors by thinking new and creatively, and above all by acting digitally. To help you get and stay on the right track, we have produced a new series of webcasts featuring the Nordic region's leading experts in areas that will make a difference. All the webcasts are held in English so that more people can join. Each webcast takes about 15 minutes and will give you the tools to be able to act in the short and long term. Naturally, all our webcasts are free. Register today!
Sustainability communication that works
On-demand
Walking the fine line between green and greenwashing
- Evaluate your sustainability equities
- How to communicate sustainability in a credible way
- How does sustainability drive your business
- How can you influence that by how you communicate it?
Speaker
Emma WiderbergWhat´s new in digital marketing?
On-demand
Outsmart your competitors to reach your target groups
- How to choose the best channels & targeting for your objectives
- New ways to measure YouTube advertising performance
- What happens in search advertising after June 30 this year?
- How optimized targeting & performance max can increase conversion rates
Speaker
Joakim EbsteinCommunication to recruit and keep people safe
On-demand
Good communication moves people – and makes them do what you want
- How all communication works
- See the difference between good and not so good
- How you win the battle for talent
- How you keep people safe at work
Speaker
Ulf VanseliusConversion Rate Optimization closes the deal
On-demand
You get people to your website, but why don’t they convert?
- What is Conversion Rate Optimization
- How can you benefit from it to increase the value of your web
- Do’s and don’ts to get prospects to convert
Speaker
Andreas BossenMarketing marketing
On-demand
How to get management to appreciate marketing more
- Three key skills needed in marketing
- How to balance long- and short-term priorities and results
- Sales vs marketing – same-same or different?
- The difference between buying process and customer process - and where buying decisions are actually made
Speaker
Mats RönneHow to select the right e-commerce technology for B2B manufacturing companies
On-demand
Most B2B companies will need to sell trough e-commerce in the nearby future
- When headless solutions are good
- Benefits of all-in-one solutions
- Evolution of commerce technologies
- How to match your commerce maturity with the right solution
Speaker
Kimmo KanervaNew Google Analytics 4. You need to start already tomorrow
On-demand
Important for your web
- Google shuts down today’s Analytics (Universal Analytics) in July 1, 2023
- To secure enough data you need to implement Google Analytics 4 already now
- Learn about the most important changes in Google Analytics 4 and what actions you need to take
Speaker
Andreas BossenCommunication to recruit and keep people safe
On-demand
Good communication moves people – and makes them do what you want
- How all communication works
- See the difference between good and not so good
- How you win the battle for talent
- How you keep people safe at work
Speaker
Ulf VanseliusConversion Rate Optimization closes the deal
May 12, 09.00
You get people to your website, but why don’t they convert?
- What is Conversion Rate Optimization
- How can you benefit from it to increase the value of your web
- Do’s and don’ts to get prospects to convert
