Download a free eBook about content marketing challenges and how digital marketing is changing how campaigns and digital assets are managed in the future. As channels, target groups and the amount of personalised content increases, the processes around content also evolve. In the past, marketing talked purely about Digital Asset Management. Today, their focus has moved to managing the whole content lifecycle.
In the eBook you can see interesting results from Econsultancy and Sitecore studies showing that faster and more cost-effective publishing of personalised content is the priority for over 95% of the global marketing leaders*. Also, 75% of executives say that content is a strategic key to grow customer life cycle value.*
* Econsultancy and Sitecore: Reinventing Commerce 2019: https://www.sitecore.com/en-gb/resources/index/analyst-reports/reinventing-commerce
Note: From Sitecore Content Hub you can publish digital assets, campaigns and product descriptions to any CMS, commerce platform, social media channel or printed media.
You can read more about the Sitecore Content Hub: https://www.sitecore.com/products/content-hub