Sitecore Content Hub
Full Content Life Cycle – DAM – MRM – PCM - CMP
Sitecore Content Hub enables you to manage all content marketing processes from digital assets to campaigns. You can easily control every company asset such as marketing, product or sustainability content from one integrated solution. You can publish it to print, or digital channels like social media and websites.
Sitecore Content Hub includes several different modules that create seamless workflow of content. Many times Digital Asset Management (DAM) creates the foundation where you upload, store and enrich your images and manage your digital rights (DRM). You can integrate DAM with systems used by your agencies or photographers, such as Adobe Creative Cloud ,to push selected images automatically to the system. Also, you can create seamless work processes with marketing automation systems such as Salesforce Marketing Cloud.
As the amount of web users, channels and target groups increases constantly, marketing professionals are under heavy pressure to produce new content. Planning marketing activities requires lots of collaboration, both internal and external with agencies. Managing content such as images and videos takes a lot of time, not to talk about updating product descriptions, and publishing ads and blog posts.
Marketing Resource Management (MRM) module enables you to plan your marketing calendar based on target groups and channels. What's even more important, this can be done in a collaborative manner with global and local teams, and even sales and product management.
Product Content Management (PCM) offers a great way to enrich product related information and make it relevant and applicable for marketing purposes. Data might come directly through ERP or other PIM integrations.
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Manage and enrich your digital assets
Digital Asset Management (DAM)
- Manage all your digital assets such as images, photos, 3D, layouts and videos from one central location. Sitecore Digital Asset Management includes powerful tagging, categorization and search functionalities.
- You can publish external links of the asset collections to be used by agencies, PR or customers.
- Full integration to 3rd party technologies such as Salesforce Marketing Cloud.
- Digital rights management, ability to restrict access to only needed assets.
Collaborate and synchronise your content strategy
Marketing Resource Management (MRM)
- Streamline marketing processes by aligning strategy with campaign planning and scheduling
- Collaboration with internal stakeholders and external agencies
- Plan campaigns based on target groups, channels and regions
Enrich and control product information
Product Content Management (PCM)
- In most cases when the product content comes from PDM, ERP or even PIM, content needs to be enriched for use in marketing materials such as brochures or catalogues. Sitecore enables consistency and accuracy of product content in various channels such as eCommerce, print, websites and applications. With Sitecore PCM you are able to enrich product information in one system.
- Sitecore Content Hub enables you to manage global product content but also local information.
Increase the impact of your content marketing
Content Marketing Platform (PCM)
- Collaborate with your teams to create global campaigns but with local modifications to increase relevancy and impact of the content
- Create and launch campaigns from one single platform
- Keep track on publishing with campaign calendars
- Measure campaign effectiveness with KPI reports and dashboards
- Push campaigns to websites, social media, print and video channels
Produce personalised print collaterals
Web to Print
- Produce personalised print collaterals such as brochures and catalogues
- Create smart digital templates from traditional graphics files to enable multiple variants and language versions
- Eliminate content errors and improve brand consistency through a single source of content
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Download a free eBook about content marketing challenges and how digital marketing is changing how campaigns and digital assets are managed in the future. As channels, target groups and the amount of personalised content increases, the processes around content also evolve. In the past, marketing talked purely about Digital Asset Management. Today, their focus has moved to managing the whole content lifecycle.
In the eBook you can see interesting results from Econsultancy and Sitecore studies showing that faster and more cost-effective publishing of personalised content is the priority for over 95% of the global marketing leaders*. Also, 75% of executives say that content is a strategic key to grow customer life cycle value.*
* Econsultancy and Sitecore: Reinventing Commerce 2019: https://www.sitecore.com/en-gb/resources/index/analyst-reports/reinventing-commerce
Note: From Sitecore Content Hub you can publish digital assets, campaigns and product descriptions to any CMS, commerce platform, social media channel or printed media.
You can read more about the Sitecore Content Hub: https://www.sitecore.com/products/content-hub