Digital marketing is advertising delivered through digital channels. At Petra, we use the following process cycle to create best-in-class digital marketing campaigns.
Define – We identify where we are and what is already in place before we start developing or optimizing the digital campaign. We go through the entire digital ecosystem, methods of data collection and the channels in use. We define visions and goals that will form the base for the campaign.
Strategy – We create a strategy that will help you achieve your vision and goals. The strategy includes channels, targeting, budget and communication, etc. The key to a successful campaign is to know the type of content that interests the target group. We help you segment and test hypotheses of possible customer profiles for best results.
Plan - We help you conduct target group research and keyword research. We create media plans for specific campaigns. We plan CRO /SEO and set up campaign tracking.
Produce - We specify the communication for different channels. We create content, ads, landing page, etc.
Follow up – We follow up the campaign or project on a weekly basis, offering analysis and insights. We have follow-up meetings every second week to give further recommendations.
Optimize - We identify new opportunities to improve your strategy. We analyze how the strategy performs against set goals, adjust KPIs and levels depending on changes in strategy and allocate budget to channels and ads that perform the best.
Search Engine Optimization, or SEO, includes a range of techniques and methods to make your site more visible to search engines. Increasing the number of visitors to a website is a long-term process. We need to ensure continuously high page ranking to generate growth over time. Before we start a SEO process, we have to identify the target audience, desired visitor behavior and relevant KPIs.
Conversion Rate Optimization, or CRO, is a data-driven optimization process to help you convert visitors while on your site. A CRO process requires an analysis of the website objectives. We also need to decide how to evaluate relevant KPIs. It may be when a visitor downloads a PDF, fills in a form or makes a purchase. The goal is to build a systematic process for continuous improvement with the right data as the basis for all decisions.
There are now almost 4 billion social media users around the globe, which is a 9% increase compared to the beginning of 2019. This means that 45% of the world’s population is present on social media which makes it a very powerful platform for audience-focused campaigns such as branding or remarketing campaigns.
At Petra, we help you tailor your digital marketing strategy on social media. Using advanced analytics, we help you understand, identify, qualify and engage your potential customers.
Our strategies are based on a combination of social media campaigns. They are built around chosen search terms to achieve best results and focus on both people and search engines.
In Account Based Marketing (ABM), you concentrate your resources on a set of target accounts within a market and use personalized campaigns to engage each account. ABM is a good strategy when you know your target audience as it allows you to adapt your message as if you were talking directly to the prospect.
ABM can be used in organic traffic strategy, but it is especially effective in paid marketing. Instead of casting a wide net, you can identify key prospects and tailor the message to the buying team at each target account. As ABM focuses on your best-value accounts, it makes it possible to get higher revenues in a shorter time frame.
B2B sales cycles are long and using ABM is the perfect way of keeping your audience updated about you and your product over time.