Clients we've done service design and cx for
Service design and customer experience trends
73%
of all people point to CX as a vital factor in their buying decisions
80%
would be more loyal to a brand that understood their need and what they were looking for
85%
feel that a human touch is needed in addition to technology
Our digital design process
In web design, it´s important to combine usability with user experience. Some sites may look great but are difficult to navigate and vice versa. A site with easy navigation may deliver a poor experience, which in return leads to fewer recurrent visitors and less conversions. At Petra, we mix creativity with strategy and a customer-centric approach in order to boost your brand, create a wow-experience and most important of all, build your business through conversions. We can help you with following:
Audit
Research
Prototyping
Service design
Digital brand design
Design systems
Co-creation process
We don´t experience a brand by itself but rather within a complex journey of interactions and experiences. Service design and customer experience are great methodologies to try, track and test design and functionality. Our process can be defined in 5 steps:
1. Discover: Get insights to better define the problem
2. Define: Define: Have a clear view of the problem, the goal and the users
3. Ideate: Find solutions to the problem with insights
4. Prototype: Make mistakes quickly to succeed faster
5. Evaluate: Does the solution solve the problem?