Designing Customer Experience through Data Driven Insights

News - 05.24.2023
Petra Graal Customer Days

We at Petra and Graal are thrilled to share the outstanding success of our recent customer event “Designing Customer Experience through Data Driven Insights” which we held at our office in Helsingborg last week. This year the focus of the event was on the remarkable potential of content, data and marketing in maximizing the customer experience. The days brought together a gathering of esteemed customers who joined us in our journey towards creating unforgettable customer interactions.

The event was filled with enriching presentations on topics such as marketing tactics in a downturn market, content planning and the brand lifecycle journey. Furthermore, we were so lucky to have Anna Dodds, Head of Customer and Employee Journey from SSAB presenting their journey towards creating 360-degree customer view through data mix analysis. The customers also got the opportunity to discuss the topics on a deeper level with other colleagues in the industry and of course network! The event continued with a networking party in the evening where customers and employees got to know each other better over food, drinks and dance!

The success of the event would not have been possible without the participants of our customers and their interesting insights on the subjects. The response from our customers who attended the event has been overwhelmingly positive, and we cannot express enough gratitude for their valuable presence. The level of engagement and enthusiasm demonstrated by our customers underscores their unwavering dedication not only towards our brand but also to the mutual goal we share: enhancing the customer experience.

Biggest thanks to everyone who participated!

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