The importance of DAM solutions is expected to grow; the number of channels fed by DAM is expanding continuously. It is possible to have the web as a channel, as well as ecommerce, brochures, various catalogues, social media, and more. In the end, DAM solutions might play a more important role in marketing than CMS. Only time will tell.
What are the drivers of growth in digital asset management?
As integrations become easier, the DAM automatically feeds digital content to all channels, minimizing time-consuming manual copy/paste work.
Legal requirements related to data management are getting tighter. You need to know where assets are used, how long they will be used, and what permissions you need to use them.
Modern DAM systems offer advanced AI capabilities for automated tagging, meta descriptions, and even for improved searchability, reducing some of the most time-consuming aspects of managing the assets. Organisations need to plan carefully how to categorise images, choose tags, and perform quality control.
Today, it is easy for organisations to manage their own brochures digitally, including product leaflets. Template solutions can be integrated with DAM solutions, so that marketing and product management can easily manage their own assets.
