This is tedious work and it happens that organisations end up with thousands of assets that eventually get outdated.
When the quantity of data increases, keeping digital assets up to date simply becomes impossible. Therefore, digital assets should be related. Having relations between brands, products, solutions and media files, catalogues, 3D images etc. enables you to update an entire category of digital assets simultaneously. This goes both for assets already in use on web pages or in social media posts, or still unused and saved in the media asset library.
Having a simple way to update tags or category descriptions is crucial to keep digital assets in a good shape. In addition of relating digital assets, AI picture and AI video recognition help to add descriptions or tags to the assets. Modern AI can automatically add good descriptions and tags, which will free up time for other tasks. However, it is good to still manually enhance assets with specific brand or organisation-related information. When thinking of new digital asset management solutions, investigate how the metadata and relations are handled in the system. In the long run, it makes a huge difference.
