Search intent
An understanding of the users’ search intent is the foundation that you base your keyword research on. Being familiar with your target groups’ problems and providing solutions is a reliable method for becoming more relevant in the search results. With this approach, you understand what type of content you need to create to stand out from the competition.
There are three main types of search intent that you need to grasp: informational searches, navigational searchers, and transactional searches.
Informational searches
The user is looking for information about a certain product, person, or location, for instance. The search phrase often begins with words like “what” or “how,” but the search phrase can also consist of just a name.
Examples:
Which is the best iPhone?
How do electric cars work?
Elon Musk
Navigational searches
Someone is searching for a specific website because they don’t know its URL or want to find one of its pages without navigating its menu.
Examples:
Petra web agency
IKEA beds
Facebook login
Transactional searches
This type of search is often more specific and further down the customer journey. You can use these keywords to increase the number of conversions.
Examples:
Green t-shirts for kids
Silent dishwashers
Pizza home delivery