News 08 February 2017
Petra and Enfo entering Sitecore Experience Award 2017 – Global People’s Choice
A team of new-thinking rebels within Enfo and Pyramid was gathered for the task. All assumptions were thrown out the window. The team was on a mission towards a vision. A vision to create a site everyone needs to visit to be relevant. Relevant not in the realms of digitalization, relevant not in the industry. But relevant. Period.
The site was released in January 2016, and during that year, 8 new releases were launched. 4-5 will follow during 2017. For each release, a conceptual theme and subsequent content is developed, each addressing different angles of Enfo’s brand promise:
Simpler, smoother, smarter business in the Digital Dimension
We are now proudly entering the site in the Sitecore Experience Award 2017, Global People’s Choice competition. If you like the site, please like it on Sitecore’s Facebook page too and help us win.
News 20 January 2017
Web agency Petra lists 2017’s digital business trends
The web agency Petra publishes an annual list of the 10 most important digital business trends. The list, published since 2012, focusses on the digital trends that drive sales and position companies in an increasingly competitive market.
In 2017, the following trends will have a big influence on your business opportunities:
1. Greater importance of data-driven marketing and analysis in the fight for customers
More technically advanced tools and platforms are offering the possibility to measure and collect large amounts of data on your online visitors’ and customers’ behavior. But as you’re collecting data, the demand is also growing for analysis that can gain the most important insights from the material. Properly performed analysis can show how your customers think, their opinions about your offers and brand, how they actually act, what they appreciate and what they don’t care about. Data and analysis is no longer a piece of the foundation for decision making, it is the foundation for decision making.
2. Mobile platforms drive the individual’s experience
You already know that mobile platforms are extremely important for business and marketing. Many of you are probably also aware that the number of mobile Google searches exceeds searches from computers, and that customers primarily use social media on their phones (by a large and ever increasing margin). Trade is also witnessing increased mobile traffic, albeit at a lower conversion rate. During 2017, you will see initiative here for further optimization of the mobile experience with the aim of driving that conversion. This means having a check on contact points in the customer journey for each segment, as well as how to make the best use of various factors that include screen, place, context and intent.
3. Customer experience increasingly decisive
The challenge is no longer having the best product, the highest quality or the lowest price. Today’s challenge is providing the best experience for your customer or visitor. If you succeed, it can mean having an engaged “ambassador” and likely a returning customer. But to succeed, you need to understand what is relevant for your customer and what they value, appreciate and find interesting right now. All interaction points count here, online as well as offline. That interaction needs to be consistent, inspiring and able to clear away any potential friction. In one way, the customer experience is the end goal of the entire digital journey.
4. Customer communication, marketing and design are the new focus for management
It’s neither news or a trend to point out that the digital transformation is taking place all around us. But it’s a sign of a greater repositioning when traditional consultancies like McKinsey, EY, PwC and Accenture acquire companies specialized in design and digital expertise. This is about creating new digital tools and channels to strengthen their customer focus and customer communication, both strategically and in daily operations. As a business, it’s high time to review your organization and prioritize marketing and digital competencies within management and corporate leadership.
5. Inspiration from Augmented and Virtual Reality
2017 will likely be the year where we see that AR and VR aren’t just about gaming and entertainment, but also that the technology offers great business potential for industry and retail. The success of Pokemon GO was a wake-up call and a source of inspiration for many. However, it will be a few years before AR and VR are employed more broadly. Today, proactive companies have a chance to use unique and memorable interactivity to stick out and engage with customers. Examples of businesses that are way ahead include IKEA (AR catalogue that shows furniture in the customer’s home), Hyundai (AR car manual) and Virgin Holiday (VR experience of travel destination prior to booking).
6. Content marketing’s continued development
The importance of content marketing is growing as the customer journey changes. Today, the potential buyer does not want contact with the seller until much later in the purchase process, and they search for the information that leads them there on their own. For a number of years, the building blocks to success have been about creating, distributing and analyzing content along with optimizing the balance between quantity, frequency and quality throughout the customer journey. As more people become skilled, or even very skilled, at navigating this process, the demand for making an enduring impression on the customer increases. For the best effect, you need to add a building block – a relevant and impactful experience.
7. Chatbots simplifying the customer journey
Digital assistants are a function that took hold among marketing experts in 2016. The technology is still under development, but the opportunities and capabilities are continuously growing. Until now, chatbots have largely performed repetitive, automated tasks. The new generation of bots, however, will become digital marketers and salespeople. Imagine e-commerce sites where chatbots help move potential buyers forward in the customer journey, through steps that could otherwise easily create friction. Apple’s Siri now has many cousins – and more are coming.
8. Social selling reaches potential customers
As the noisy media landscape continues to grow, it has become more and more difficult to reach and create relationships with potential customers. Social selling has therefore become an important tool for the proactive and solutions-focused seller. Through interaction and sharing of relevant and valuable content, social selling offers the possibility to use platforms like LinkedIn to identify and create a relationship with potential customers. In this way, the seller can build up the relationship before the purchase process has even started.
9. Native advertising engages the customer on their own terms
Native means an advertisement whose design gives the impression of being a regular article. Today, traditional display and banner ads have lost effectiveness due in part to ad blockers and “banner blindness.” Above all, what makes native advertising successful is that the format creates significantly greater engagement compared to traditional banners. According to IHS and Sharethrough, studies have shown 20-60% higher engagement, with an 18% higher purchase intent after the fact. Within five years, native ads are expected to represent 74% of all digital advertising.
10. Optimizing conversion
It’s nice when a website gets a high number of visitors, but the key to success is what those people actually do when visiting the page. Today, it is often much more profitable to put resources into converting visitors from existing traffic than to invest in increasing traffic. Companies therefore need a clear image of (at least) two things: 1) straightforward goals for each individual website and 2) support of the potential customer’s intent in visiting the site. The better you know your customer, the better you can meet both your own and the customers’ objectives. It is a methodic process where measurement-analysis-understanding-improvement is constantly repeated.
News 12 January 2017
Pyramid and web agency Petra both nominated for Agency of the Year 2017
For the eleventh year in a row, Pyramid has been nominated for a top ranking in the Agency of the Year competition, conducted by the analysis company Regi in collaboration with the publications Resumé and Veckans Affärer, among others. In the same competition, the web agency Petra has been nominated for the fourth year in the category “Digital agencies 7-25 million SEK.”
The Agency of the Year competition determines the best agencies within fifteen different categories. The winner in each category is the agency that receives the highest overall rating in a survey conducted among clients. This year, almost 200 agencies met the qualification requirements and received ratings from several thousand customers.
“Of course we are excited about the nominations,” said Ulf Vanselius, CEO of Pyramid and the web agency Petra. “It is fantastic that both of our agencies are among the best in Sweden in their respective categories. We’re keeping Helsingborg’s flag flying high!”
“Pyramid has done very well in this competition over the past ten years, but it is an added pleasure this year that we have risen to the category of Sweden’s largest agencies with a revenue of more than 50 million SEK,” continued Ulf Vanselius. “We have a long record of top rankings and are Sweden’s highest-rated B2B agency. It goes without saying that we are hoping to win our category this year and once again become the Agency of the Year.”
“The web agency Petra was named Digital Agency of the Year in 2014 and is again nominated in this category. We started Petra in 2012, and our five-year-old enterprise has seen steady development with new clients who clearly appreciate our work.”
Read more about the Agency of the Year competition (Swedish only)
For more information, contact Ulf Vanselius at +46 42-38 68 26 or email@example.com.
Pyramid is Sweden’s most international advertising agency with clients that include 30 of Scandinavia’s largest companies. Over 50% of Pyramid’s revenue comes from clients active in Europe and the USA. The web agency Petra, a sister company to Pyramid, develops creative and business-driving digital communication solutions for the web, social media, apps for mobile devices and more. In the Agency of the Year competition, Pyramid has been ranked Sweden’s best business-to-business advertising agency for ten consecutive years. In 2014, Petra was named Digital Agency of the Year. Pyramid and its sister companies Petra and Graal have 50 employees and are based in Helsingborg.
News 26 April 2016
Web agency Petra and Pyramid win Site of the Year with ssab.com
Yesterday, SSAB’s global website was chosen as the “Site of the Year: Sitecore Experience Awards 2015” during the Digital Marketing Summit in Copenhagen, which gathered more than 800 people. This award is given to the best website of the year based on the criteria that it provides a superior customer experience and utilizes technology in innovative ways to create good external experience and internal function.
Sitecore is the global leader in experience management software. More than 4,400 of the world’s leading brands trust Sitecore to help them deliver personalized interactions that win loyal customers. Pyramid and Petra web agency have been partners with Sitecore since 2003 and developed more than 100 unique web solutions based on this platform.
SSAB is a global company specializing in advanced high-strength steel, steel products and design solutions in the construction sector. Following the acquisition if Finnish Ruukki in 2014, the company operates under three brands: SSAB, Tibnor and Ruukki Construction. The public websites are among the main channels to present SSAB’s new structure and product offering and thus considered business critical with around 2.5 million visitors per year.
Web agency Petra and Pyramid have in 2015 developed a new global site for SSAB. The website (ssab.com) consists of 30 local country sites that are rolled out in 2015 and 2016. The site is built on Sitecore 8.1, fully responsive and utilizes all opportunities for personalized content and customer dialogue using Sitecore® Experience Platform™. Critical functions such as translation and generation of product sheets are managed automatically.
– By developing a new comprehensive global web solution in such a short time we have truly written industrial history, says Kimmo Kanerva, Head of Digital Marketing at SSAB. The site’s goal is to drive sales and create strong customer value by offering comprehensive product information and clever solutions such as help with the selection of the right product for each application.
– We are extremely happy to have received this award, says Ulf Vanselius, CEO of Pyramid and the web agency Petra. The SSAB project is the most comprehensive web solution we have ever developed and contains a number of innovative features that give customers the right information at the right time in the buying process. At the same time, the administration of the site is greatly facilitated. Last year, the web agency Petra was appointed the Best Digital Agency in Sweden and this award is further proof that we lead the digital development in Sweden.
Read more about Site of the Year and ssab.com
For more information, please contact Ulf Vanselius at +46 705 163370 or firstname.lastname@example.org
Pyramid is Sweden's most international B2B agency with 30 of the largest Nordic companies as customers. More than 50% of our revenues come from customers outside of Sweden. The web agency Petra, a sister company to Pyramid, develops creative and profit-making digital communication for the web, social media, apps for mobile devices and more. Pyramid has been the top ranked B2B agency in Sweden. In 2014, Petra was voted Digital Agency of the Year in Sweden.
Pyramid, Petra and Graal employs more than 50 people and have offices in Helsingborg and Stockholm.
–Naturally, we are happy about the nomination, says Ulf Vanselius, CEO of Pyramid and Petra. It’s amazing that both of our agencies are among the best in Sweden in their respective categories. We keep Helsingborg’s banner flying!
–Since Pyramid had positioned itself very well in the competition for the past nine years, our nomination comes as no surprise, continues Ulf Vanselius. We have a long list of top rankings and are seen as Sweden’s highest ranked B2B agency. This year we once more hope to win our category and become the Agency of the Year.
–Last year, the web agency Petra was chosen as the “Digital Agency of the Year” and this year we are again nominated in this category. We started Petra in 2012 and during the past four years we have seen a steady development with new customers who obviously appreciate our job.
Read more about the Agency if the Year competition at www.aretsbyra.se
For more information, please contact Ulf Vanselius at +46 (0) 42 386826 or email@example.com
Pyramid is Sweden’s most international advertising agency with 30 of the largest Nordic companies as customers. More than 50% of our revenue comes from outside of Sweden.
The web agency Petra, a sister company to Pyramid, develops creative and commercial digital communications for the web, social media, mobile apps and more.
In the Agency of the Year-survey, Pyramid has been ranked as Sweden’s best B2B agency for nine consecutive years. In 2014, Petra was chosen as the Best Digital Agency of the Year.
Pyramid, Petra and Graal have together 50 employees and are located in Helsingborg.
In order to present the merged firm’s expertise, resources and complete offer, a new global web platform has been developed together with Pyramid and Petra. The global site is built in Sitecore, fully responsive and will use all the possibilities of personalized content and customer dialogue in Sitecore.
The base for the site is an extensive product database/PIM feeding all product pages and features such as “Steel selector”. Product sheets can be generated automatically through Sitecore and InDesign server.
News 30 June 2015
Ad agency Pyramid starts a new branding agency
The Helsingborg-based ad agency Pyramid has for the last nine years been ranked as Sweden’s best B2B-agency. Now Pyramid starts a new branding agency named Graal. This will be Sweden’s first branding agency to offer both strategic help and market communication that is scientifically proven to drive sales, i.e. premium price and/or volume, and more traditional development of brand platforms and corporate identities.
Pyramid has for more than 25 years delivered branding and communication solutions to many of the largest B2B-companies in the Nordic region. During the last 10 years, brand strategy and communication have become increasingly important for B2B companies. When physical products are perceived as pretty much similar, emotional factors such as trust, knowledge or even prestige (i.e. the meta values that a company brand is comprised of) become more and more important.
– Pyramid now takes the next step, starting up the branding agency Graal, says Ulf Vanselius, CEO and principal owner of Pyramid. Three years ago, we started the web agency Petra, which in 2014 was named Sweden’s best agency in the yearly Agency of the Year-contest. We have similar ambitions with Graal.
–We have identified a market niche where few, if any, of the Swedish branding agencies master both analysis and strategy and identity and communication for international companies. Graal focuses on solutions that are scientifically proven to drive sales for companies in B2B and B2C. The ambitions are high. Within three years we want Graal to be Sweden’s best branding agency.
–Many customers are looking for a specialized branding agency, continues Ulf Vanselius. The reasons vary. In an increasingly challenging competitive environment only the strongest brands can become the winners. Mergers are also a classic example of a situation when the new company needs a new identity and strategic platform. Sometimes companies think that their ad agency is good, but lacks expertise in strategic branding. In such cases, Graal will offer Sweden’s sharpest branding solutions – from analysis and strategy to identity and brand communication.
For more information contact Ulf Vanselius, CEO Pyramid Communication AB, +46 705 16 33 70,firstname.lastname@example.org
Pyramid is Sweden's most international B2B agency. Over 60% of our revenues come from customers based in Europe and USA. Major customers include Alfa Laval, ASSA ABLOY, Bluetooth, DIAB, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet. For nine consecutive years, we have been the top ranked business-to-business agency in Sweden.
Pyramid and the web agency Petra employ around 50 people with offices in Helsingborg and Stockholm.
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